LoF* developed the brand identity for MySports. A uniquely strong and also scalable branding system. It enables MySports to easily build designs for different programs and for every online + offline marketing measure with little effort. A living branding system at it’s finest.

The new MySports branding design from LoF*. A systematic toolbox for upcoming and instant MySports internal adaption. Idea and realization by LoF* in collaboration with MySports. JESSIQUOI (sound) and GMD THREE Studios New York (animation).

LoF* was also hired for clips and social stories with young freerunners.

The clips for MySports are based on an episode concept: New versions of the story are broadcast constantly. Great recognition without repetition. Expandable on a long-term basis.

LoF* Idea, Concept. Location and production with Freerun Zürich, Ron Stutz, Nina Schellhaas, Jana Eberhard, Jeffry Dahinden, Lukas Frosch. Director / DoP: Ivan Engler, DoP: Markus Zehnder.